Mailchimp Have you tried out countdown timers? They enhance your marketing efforts multi-fold.
An email countdown timer serves as a visual depiction of a timer ticking down to zero, typically integrated into an email using HTML and CSS scripts or as a GIF image.
This timer displays the time left for a specific event, such as a promotional sale, product release, or corporate announcement. The countdown timer elicits a psychological response that fosters a sense of urgency, motivating recipients to act before time runs out.
Countdown timers in emails serve multiple purposes, including tracking time until sales events, alerting customers of an expiring promotion, notifying customers of an approaching deal, and building anticipation for upcoming sales. These timers are employed to stimulate rapid sales, remind customers of expiring offers, and keep customers engaged with upcoming major sales, allowing them to plan their purchases.
There are two primary methods for creating an email countdown timer: generating an HTML timer with an embedded code in the email layout or incorporating a countdown GIF image. HTML countdown timers can be made using specialized services like Sendtric or by crafting the code yourself.
However, custom code may lead to display issues or be removed entirely by email clients, so it’s advisable to use custom options only when their compatibility is assured. Employing email countdown timers is an effective approach to increase sales and promote engagement with your brand.
Mailchimp, a widely-used email marketing platform, can be enhanced by incorporating dynamic email countdown timers into its templates. Sendtric allows you to create HTML countdown timers to include in your Mailchimp email campaigns easily. This article explains the process of integrating a countdown timer into a Mailchimp campaign using Sendtric.
Why Should You Use Countdown Timers in Mailchimp?
Countdown timers can increase urgency, encourage engagement, and generate a sense of exclusivity in email campaigns. This can lead to higher conversion rates. Here’s a brief tutorial on creating Mailchimp countdown timerswith Sendtric:
Step 1: Sign Up for Sendtric
Visit the Sendtric website, sign up, and you will be directed to the dashboard to create and customize your countdown timer.
Step 2: Personalize Your Timer
Choose a countdown timer format to fit your needs and align with your brand and campaign goals. With Sendtric, you can create timers, progress bars, or custom images.
Pro Edition users can name their countdown timers after their Mailchimp campaigns to stay organized. Additionally, customize the timer’s colors, text, and font to match your brand.
Step 3: Copy the Embed Code
Once your timer is customized, copy the embed code provided by Sendtric to include it in your Mailchimp email campaign.
Step 4: Set Up a Mailchimp Campaign
Create a new email campaign in Mailchimp or edit an existing one. After customizing the content and layout, you can insert the countdown timer.
Step 5: Insert the Embed Code
Add a new “Code” block to your email campaign in the Mailchimp editor by dragging and dropping it into the desired location. Then, paste the embed code from Sendtric into the “Code” box.
Step 6: Preview and Send
Preview your email campaign in Mailchimp to see the countdown timer. If it looks good, send the email to your contacts.
Step 7: Evaluate the Results
Use Sendtric’s real-time analytics to assess the effectiveness of the countdown timer in your email campaign. This data helps you understand the timer’s impact on your campaign’s outcomes.
Note: Pro Edition users can modify timer designs after previewing them in the template. For example, you can change the color if needed. The Sendtric Pro Edition Editor makes it easy to adjust timer settings. If you’re updating a timer already in your template, there’s no need to copy the code again.
For questions, feedback, or concerns about using Sendtric timers on Mailchimp, contact [email protected].
For more information, visit https://www.sendtric.com/