A Guide to the Different Types of Pinterest for E-commerce

Are you looking to enhance your e-commerce business with the power of Pinterest? Look no further! In this comprehensive guide, we’ll explore the various types of Pinterest for e-commerce. Whether you’re a seasoned entrepreneur or just starting your online store, understanding the diverse opportunities Pinterest offers can significantly boost your business. So, let’s dive right in and uncover the world of Pinterest for e-commerce.

Understanding Pinterest for E-commerce

Before delving into the specific types, let’s get a clear picture of Pinterest’s role in e-commerce. Pinterest is a visual discovery and bookmarking platform where users explore and save ideas, including products they love. It’s a goldmine for e-commerce businesses, offering a unique opportunity to showcase products, inspire potential customers, and drive traffic to your website.

The Power of Visual Content

Pinterest is all about visuals, and as they say, a picture is worth a thousand words. Visual content captures the essence of your products and brand, making it more appealing to your target audience. It’s a place where creativity meets conversion, and this guide will show you how to harness that power.

Types of Pinterest for E-commerce

Now, let’s explore the different types of Pinterest strategies you can use to supercharge your e-commerce business.

1. Pinterest Shop

A Pinterest Shop is your e-commerce store’s virtual storefront on the platform. Here, you can feature your products and create a seamless shopping experience for users. It’s a fantastic way to drive sales directly from Pinterest.

2. Promoted Pins

Promoted Pins are paid advertisements that appear in users’ feeds and search results. They blend seamlessly with organic pins, increasing the visibility of your products to a broader audience.

3. Rich Pins

Rich Pins provide extra information about your products right on the pin itself. They include details like real-time pricing, availability, and more. These dynamic pins offer a frictionless shopping experience.

4. Group Boards

Group boards are collaborative boards where you can invite contributors to share content. These can be an excellent way to engage your audience and showcase a variety of products.

5. Shopping Ads

Shopping ads allow you to create visually appealing, product-focused campaigns. They display product images, prices, and descriptions, making it easy for users to make purchasing decisions.

6. Lens Your Look

Lens Your Look is Pinterest’s visual search tool. Users can snap a picture or upload an image, and Pinterest will show similar products available for purchase. This feature can significantly increase your product’s visibility.

7. Story Pins

Story Pins are a series of images or videos that tell a story about your brand or products. They’re an excellent way to connect with your audience and provide a more immersive shopping experience.

8. Pinterest Influencers

Collaborating with Pinterest influencers can introduce your products to a broader audience. Influencers can create authentic content that resonates with their followers, driving them to your e-commerce store.

9. Video Pins

Video Pins are a captivating way to showcase your products in action. Whether it’s a product tutorial or a behind-the-scenes look, videos can engage users and drive conversions.

10. Seasonal Boards

Creating seasonal boards keeps your content fresh and relevant. Whether it’s holiday-specific products or summer essentials, seasonal boards can attract users looking for thematic inspiration.

11. Customer Reviews

Highlighting customer reviews and testimonials can build trust with potential buyers. Create a board dedicated to showcasing the positive experiences your customers have had with your products.

12. Gift Guides

Gift guides are perfect for special occasions or holidays. They help users discover the ideal gift options and drive them to your e-commerce store.

13. Behind-the-Scenes

Offer a glimpse behind the curtain with behind-the-scenes boards. Share the inner workings of your e-commerce business, from product development to team dynamics.

14. DIY Ideas

Educational content is always valuable. Create DIY boards related to your products, demonstrating different ways customers can use them.

15. Flash Sales

Announce flash sales on your Pinterest boards to create a sense of urgency and drive traffic to your e-commerce site.

16. Collaborations

Partnering with other brands or influencers can introduce your products to a new, engaged audience. Collaborative boards can help showcase these partnerships.

17. Competitions and Giveaways

Engage your audience by organizing competitions and giveaways. These boards can generate excitement and attract more followers.

18. Product Showcases

Dedicate boards to showcasing specific product categories or lines. This can help users explore a wide range of your offerings.

19. Trendspotting

Stay on top of the latest trends in your industry and create boards that reflect them. Being in tune with trends can attract a trendy audience.

20. Global Inspiration

Draw inspiration from around the world and create boards that reflect different global styles and influences.

21. Customer Testimonials

Share real-life customer stories, reviews, and testimonials to build trust and show the quality of your products.

22. Holiday Shopping Guides

Create boards tailored to different holidays, providing users with gift ideas and seasonal promotions.

23. User-Generated Content

Encourage your customers to create content related to your products and feature it on your boards. This adds authenticity and engagement.

24. Educational Resources

Provide valuable information and resources related to your products or industry, establishing your authority and expertise.

25. Top Picks by Your Team

Share your team’s favorite products or collections. This human touch can resonate with users looking for authentic recommendations.


Q: What’s the best type of Pinterest strategy for a new e-commerce business?

A: If you’re just starting, focus on creating a Pinterest Shop and utilizing Promoted Pins to increase visibility.

Q: How can I measure the success of my Pinterest e-commerce strategy?

A: You can track success through metrics like click-through rates, conversion rates, and sales attributed to Pinterest traffic.

Q: Are there any specific image requirements for Pinterest?

A: Pinterest prefers high-quality, vertical images (2:3 aspect ratio) to make your pins stand out.

Q: Can Pinterest influencers really make a difference for my e-commerce business?

A: Yes, collaborating with Pinterest influencers can help you reach a broader and more engaged audience.

Q: What’s the best way to optimize my product descriptions on Pinterest?

A: Use clear, concise, and engaging product descriptions, and ensure you’re using relevant keywords.

Q: Is Pinterest advertising worth the investment?

A: Pinterest advertising can be highly effective, especially if you have visually appealing products.


In this guide, we’ve unveiled the diverse types of Pinterest strategies for e-commerce businesses. By implementing the right mix of these strategies, you can boost your brand’s visibility, drive traffic, and increase sales. Pinterest’s visual platform offers a unique opportunity to connect with your audience and create a memorable shopping experience.


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